A naukri.com initiative
Futurefundraisingnow
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Simple, sensible redesign crushed their Christmas campaign
- A charity with a successful Christmas appeal program redesigned their campaign.
- The new design, although brighter and more contemporary, resulted in half the response compared to the previous appeal.
- This is not an uncommon phenomenon where small improvements lead to significant losses.
- Old-fashioned designs in fundraising often work better as they are familiar and friendly to donors.
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