<ul data-eligibleForWebStory="true"><li>SKIMS, launched by Kim Kardashian in 2019, emphasizes customer experience over celebrity influence, achieving significant success.</li><li>Customer loyalty is eroding due to rising prices, making customer experience a crucial competitive factor.</li><li>SKIMS' focus on customer experience is evident with a high first-time buyer retention rate of 14% after 15 months.</li><li>Innovations like real-time inventory tracking, Fit-Finder AI for sizing, and live commerce events have enhanced SKIMS' customer interactions and led to impressive revenue growth.</li></ul>

SKIMS Proves Customer Experience Beats Star Power

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