Czech car company Škoda has become the first European car brand to open an Amazon car showroom, providing convenience to customers.
Škoda's online showroom allows UK customers to explore their car models, check availability, book test drives, and explore finance options.
While online research is preferred by 47% of potential car buyers, 82% still finalize their purchase at a physical dealership.
The Škoda showroom on Amazon aims to bridge the gap between online exploration and the need for personal interaction, offering a 'click to drive' experience.