<ul data-eligibleForWebStory="false"><li>Skoda UK has launched a new advertising campaign, “Electric, but Skoda,” to challenge stereotypes about EV ownership with humor.</li><li>The campaign, 'Curtain Twitchers,' portrays a family arriving in a Skoda EV, sparking gossip among neighbors, only to reveal they are ordinary.</li><li>Apart from a 60-second TV and cinema advert, the campaign includes social-first videos and animations mocking stereotypes of EV owners.</li><li>The aim is to normalize EVs and showcase them as a natural choice for everyday drivers, focusing on the quality of Skoda cars, whether electric or not.</li></ul>

Skoda challenges EV stereotypes in new ‘electric, but Skoda’ ad

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