<ul><li>Leading video OTT players in India like JioCinema, Amazon Prime Video, and Netflix have been experimenting with their strategies by introducing a paywall, hiking prices, and slashing prices respectively.</li><li>India boasts 424 million OTT users, but only 49 million are paying subscribers, prompting OTT players to explore diverse price points and content offerings to tap into the vast entertainment consumption market.</li><li>Netflix slashed prices by 20-60%, Amazon Prime Video increased monthly and quarterly plan prices, while JioCinema introduced a subscription-based tier and exclusive content.</li></ul>

Slash, hike, paywall: What Netflix, Amazon and JioCinema are doing with their pricing strategies

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