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Smart glasses: next opportunity window or dead-end tech?
- AI-powered smart glasses are considered as a promising wearable device that can enhance user interaction with both digital and physical worlds.
- Companies like Apple, Google, Amazon, Samsung, Huawei, and Thunderbird have signaled their plans to enter the AI-powered smart glasses market.
- With over 2.2 billion people with vision impairments globally, smart glasses could be a profitable venture and broaden consumer acceptance.
- However, firms need to learn the lessons and challenges from Magic Leap's experience to manage customer expectations, refine hardware designs, and ensure the product delivers a practical value to the user.
- Hardware limitations, such as short battery life and bulky designs, and production costs are some critical barriers to widespread adoption of AI-powered smart glasses.
- But global smart glasses market is estimated to grow at a compound annual growth rate of 27.1% from 2023 to 2030.
- Xiaomi is collaborating with GoerTek to develop new AI glasses aiming to compete directly with Ray-Ban Meta, with a launch expected in the second quarter of 2025.
- Baidu has announced the release of Xiaodu AI glasses in the first half of next year.
- During the Siggraph 2024, Meta CEO Mark Zuckerberg expressed his belief that AI-driven smart glasses have the potential to become the next major breakthrough in technology.
- The smart glasses' industry is awaiting a crucial moment to see if AI-driven smart glasses unlock the next wave of innovation or remain a niche product.
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