<ul data-eligibleForWebStory="false"><li>Smashburger cofounder Tom Ryan focuses on creating timelessly delicious menu items rather than catering to generational trends.</li><li>Ryan, known for fast food classics like the McGriddle and Stuffed Crust Pizza, believes chasing generational trends can make brands lose relevance.</li><li>He emphasizes the importance of creating staples that fans return to for years, rather than following fleeting food trends to stay relevant.</li><li>Smashburger's new menu includes a 'Summer of Smash' lineup with offerings under $4.99, featuring the return of Smoked Brisket Bacon Smash and a new range including hot dogs, aimed at appealing to a broad audience with lasting flavors.</li></ul>

Smashburger cofounder shares how he created hits like the McGriddle and Stuffed Crust Pizza— and why generational trends don't factor into R&D

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