<ul><li>Snap, the parent company of Snapchat, has introduced a simplified version of the app to deepen customer engagement.</li><li>The redesign focuses on three main experiences: communicating with friends, using the camera, and viewing content.</li><li>Early results show positive impact, particularly on Android devices, with increased content interaction.</li><li>Snap also launched new AI features and highlighted its focus on augmented reality (AR) and improved financial performance.</li></ul>

Snap Seeks Deeper Customer Engagement via Simplified Version of Snapchat

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