Snap is planning to release its new AR smart glasses to the public, aiming to push the technology into the mainstream.
AR hardware has not gained widespread popularity compared to VR products from companies like Meta and Sony.
Snap's new AR glasses could showcase the technology's capabilities beyond novelty uses and spark innovation.
The lighter and more advanced AR glasses by Snap are set to launch in 2026, offering see-through lenses displaying graphics and featuring an AI assistant.
Apple's Vision Pro AR glasses faced challenges in sales due to a high price tag and lack of dedicated software.
AR entertainment software holds potential to drive the adoption of AR glasses, enriching gaming and multimedia experiences.
Snap's AR glasses aim to provide immersive experiences in gaming, films, and other content with the use of AR projections.
To succeed, Snap's AR glasses need to be affordable, offer desired features, and entertainment apps that appeal to consumers.