Snoop Dogg collaborates with Telegram's TON blockchain to release 996,000 NFTs through the messaging app.
The NFT collection features items reflecting Snoop Dogg's style and aligns with his new track titled 'Gifts.'
Analysts see significance in the rapid sell-out, suggesting NFTs could find renewed vitality through utility and social-platform integrations.
While NFT market performance has declined overall, Snoop Dogg's NFT sale defies the trend, showcasing a strategic blend of celebrity influence and platform utility.