Snoop Dogg partnered with Telegram for a celebrity NFT launch that sold out in minutes, with nearly a million NFTs sold in 30 minutes.
The collection featured various digital collectibles, and Telegram founder Pavel Durov announced that $12 million was made from the NFT drop, inspired by Snoop's style.
The NFT market has seen a decline in volume recently, but Snoop's successful drop could indicate a potential market shift, according to experts.
The NFTs sold by Snoop on Telegram are animated visuals that users can display on their profiles or convert into the platform's in-app currency, Stars.