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Social Media Platforms Seek AI Labelling, Clear Definition To Curb Deepfakes

  • Social media platforms and industry stakeholders have called for mandatory AI labelling standards and grievance redressal mechanisms to crack the whip on deepfakes.
  • The lack of a standard definition for deepfakes and the need for regulation around mandatory AI content disclosure, labelling standards, and grievance redressal mechanisms were discussed during stakeholder meetings.
  • The stakeholders emphasized the growing misuse of deepfakes and the need for stricter enforcement rather than new laws.
  • The committee formed to study management and regulation of deepfakes highlighted the importance of advanced detection tools, watermarking, collaboration with technology firms, and educating users on identifying and understanding deepfakes.

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