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SoftBank-backed creator juggernaut Jellysmack spins off part of its original content business

  • SoftBank-backed Jellysmack has spun off its 'Jellysmack Originals' business into a new entity called Blue Foxes.
  • Blue Foxes, led by former Jellysmack VPs, will operate some of its social brands.
  • Jellysmack has undergone layoffs and strategy shifts in recent months.
  • Jellysmack will continue operating the Law&Crime Network and focus on US-based IP and YouTube.

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