<ul><li>Member experience encompasses all interactions a member has with an organization, impacting their perception of the association.</li><li>Creating a good member experience involves a holistic approach to attract and retain members effectively.</li><li>A holistic member experience leads to increased retention, improved satisfaction, and enhanced engagement.</li><li>Personalization and customization play a crucial role in member engagement and satisfaction.</li><li>Diversifying communication channels and benefits helps in reaching members effectively.</li><li>Interconnected experiences through integrated technology infrastructure enhance member engagement.</li><li>Consistent and personalized communication is essential for maintaining visibility with members.</li><li>Utilizing AI and automation can improve engagement rates and save time for associations.</li><li>Successful examples of holistic member experiences include ASAE, Maddie’s Fund, and SHAPE America.</li><li>Personalized member experiences are crucial for associations to stay relevant and engaged in the digital age.</li></ul>

Solving for the New Reality of Engagement: A Holistic Member Experience

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