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Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
- Despite Elon Musk's allegiance with Donald Trump, some Democratic campaigns still advertise on Twitter, formerly known as Twitter.
- Democratic campaigns, including that Kamala Harris' presidential campaign, have stopped spending on Twitter altogether.
- Representative Colin Allred has spent almost $322,000 on Twitter ads this year, in the pursuit of defeating Sen. Ted Cruz in the Texas Senate race.
- Sen. Jon Tester of Montana has run an ad in the iPhone Notes app style seeking donations for Tester's reelection campaign.
- Twitter remains an essential platform for reaching voters in the tightly fought election period.
- Twitter CEO Linda Yaccarino tweeted in August that 37 million Democrats, 32 million Republicans, and 34 million swing voters use X (Twitter).
- X (Twitter) has made a dedicated effort to bring in political campaign ad buyers.
- X (Twitter) generated under $3 million in political ad spend for the 2018 US midterms.
- Political ad spending in the US is predicted to top $12 billion this year with TV advertising accounting for $7 billion.
- X (Twitter) has been banking on the US election season to recoup revenue lost after several major brands dialed down their spending on the site or exited altogether.
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