<ul><li>Some startups are using the label 'AI agents' to raise prices, according to Andreessen Horowitz partner Guido Appenzeller.</li><li>Andreessen Horowitz, a prominent venture capital firm, is discussing the marketing angle some startups are using with AI agents.</li><li>Companies have been branding simple tools as AI agents to raise software prices.</li><li>Andreessen Horowitz is a backer of OpenAI and xAI, seeking to raise a $20 billion fund to invest more heavily in AI.</li></ul>

Some startups are using the label 'AI agent' to raise prices, says Andreessen Horowitz partner: 'There's a marketing angle to agents'

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