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Digitaltrends

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Image Credit: Digitaltrends

Sorry, Microsoft — AI isn’t the reason people are buying new laptops

  • AI PCs are selling well but it's not the onboard generative AI that's driving sales, it's the usual refresh cycle.
  • Customers are not responding to AI features specifically and see limited immediate use cases.
  • Despite customer preference, AI PCs are appealing due to their power and future-proof capabilities.
  • The end of support for Windows 10 may drive a refresh cycle, potentially benefiting Apple's market share.

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