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Splitit Eyes Wallets and Orchestration to Reset Merchant-Customer Dynamics

  • Payments companies are adding a range of offerings once dominated by card networks, including improved checkout experiences and data analytics.
  • Splitit is constructing an orchestration layer to allow customers to pay for purchases over time using cards, expanding services through connections to merchants, processors, and issuers.
  • The company is implementing near-term initiatives to involve processors in transactions, enable issuers to make direct offers to consumers, and enhance fraud-fighting capabilities using artificial intelligence.
  • Splitit is also adding digital wallets like Google Pay, Apple Pay, and Samsung Pay to their checkout process, aiming to provide a seamless experience for consumers and merchants.

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