<ul><li>India's Nazara Technologies has partnered with the Open Network for Digital Commerce (ONDC) to launch 'gCommerce', an in-game monetization platform incorporating e-commerce.</li><li>The partnership aims to address low in-app purchase conversion rates and subpar advertising yields for Indian game developers.</li><li>Through gCommerce, game developers can earn revenue through an affiliate revenue-sharing model.</li><li>ONDC's expertise in building an open and connected digital commerce network will help Nazara's gCommerce platform offer a wide range of products for gamers.</li></ul>

Sports Media Platform Nazara Integrate with ONDC Network

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