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Economic Times
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Sports tech company Machaxi raises $1.5 million from Prakash Padukone, Rainmatter, others
- Sports tech startup Machaxi has raised $1.5 million in funding led by Rainmatter with participation from Prakash Padukone and others.
- Machaxi, founded in 2022, offers coaching services using digital infrastructure and AI-backed programs.
- The company plans to expand operations to Hyderabad, Pune, and Chennai and implement an AI-powered badminton coaching framework.
- Machaxi will collaborate with the Padukone School of Badminton to launch coaching centers across India in the next four years.
- An AI-based coaching system will be introduced to ensure consistency in training for athletes.
- Users can utilize the Machaxi app to receive posture and technique suggestions during training sessions.
- The goal is to provide aspiring athletes access to world-class infrastructure and training across locations.
- Nithin Kamath of Zerodha and Rainmatter praised Machaxi's tech-driven coaching approach.
- The global AI in sports market is projected to reach $2.61 billion by 2030.
- Machaxi aims to discover and nurture athletes' potential using their AI-powered model.
- The company's focus is on making training consistent, purposeful, and accessible to all athletes.
- The funding will help Machaxi scale its services and develop a nationwide network for coaching.
- Machaxi's partnership with the Padukone School of Badminton aims to set up over 1,000 coaching centers in India.
- The strategic expansion plans include setting up coaching centers in various cities beyond Bengaluru.
- The collaboration with Rainmatter and other investors will support Machaxi's growth and technology enhancements.
- Machaxi's use of AI technology aligns with the growing trend in the sports industry towards tech-driven solutions.
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