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Pymnts

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Spotify CEO: Upping User Engagement and Expanding AI Use Paid Off

  • Spotify CEO, Daniel Ek, announced that the company has achieved and surpassed its growth targets in the third quarter.
  • Key metrics such as monthly active users, subscribers, and total revenue have shown significant growth.
  • Spotify's focus on user engagement and expanding the use of artificial intelligence (AI) has contributed to its success.
  • The company continues to prioritize podcasting and aims to optimize marketing efforts to improve efficiency.

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