<ul><li>Spotify announced introduction of Gen AI ads and a new programmatic offering called Spotify Ad Exchange (SAX).</li><li>SAX allows advertisers to reach Spotify's logged-in users through real-time auctions.</li><li>Spotify has partnered with Google's Display & Video 360 and Magnite for SAX, with more partnerships to come soon.</li><li>Spotify is integrating AI into its advertising by allowing marketers to use Gen AI for audio ad scripts and voiceovers at no additional cost.</li></ul>

Spotify debuts Gen AI ads, programmatic ad buying

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