<ul><li>Spotify has launched a feature called Gen AI Ads that enables businesses to create audio ads with AI help from writing and editing a script to AI voices performing the ad.</li><li>The AI tools are built into the Spotify Ads Manager platform, making it faster, more affordable, and easier for businesses to produce new ads.</li><li>However, the risk with AI-made ads is that they may sound samey and lack creativity, potentially making them less effective in capturing the attention of listeners.</li><li>On the other hand, the use of celebrity voiceovers in ads may become more prevalent as a way to stand out in a sea of AI-generated ads, potentially driving up the cost of voiceovers and advertising.</li></ul>

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