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Spotify now shows how many times people listened to podcast episodes

  • Spotify introduces a new feature that shows how many times podcast episodes have been listened to or watched by users.
  • The new podcast metric called 'plays' allows users to see popular episodes, visible on various sections of the app and for creators on Spotify for Creators and Megaphone.
  • The aim is to encourage users to explore new podcasts based on popularity and provide creators insights into audience preferences for benchmarking performance.
  • Spotify's announcement of this feature comes after a gain of 5 million premium subscribers in the first quarter, bringing the total to 268 million, the second-highest total ever and the largest first-quarter increase since 2020.

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