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Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up

  • Spotify has paid over $100 million to podcast publishers and creators since January to draw more creators and audiences to its platform.
  • Video podcasting on platforms like YouTube has been on the rise, making it the dominant platform for podcasts.
  • Spotify, with about 170 million monthly podcast listeners, is working to catch up to YouTube's influence and reach.
  • Spotify remains a major player in the podcast industry through its talent roster and profitability.

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