<ul><li>Spotify unveiled an overhaul of its advertising ecosystem during its annual Spotify Advance event, introducing tools designed to enhance automation, creative output, and brand performance measurement.</li><li>The new Spotify Ad Exchange (SAX) is a global programmatic marketplace that allows advertisers to reach Spotify’s logged-in audience through real-time auctions.</li><li>Spotify also launched Gen AI Ads, enabling advertisers to create scripts and voiceovers for audio ads using generative AI at no extra cost.</li><li>With over 251 million Gen Z users relying on Spotify, the platform offers a prime opportunity for advertisers to connect with a young and engaging audience.</li></ul>

Spotify Revamps Ad Platform with AI-Powered Tools, Global Ad Exchange

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