Spotify is adding new personalization features to its Discover Weekly playlist, allowing users to choose genres like pop, R&B, and funk for more tailored music recommendations.
The Discover Weekly playlist, which has been streamed over 100 billion times, aims to introduce users to new music based on their preferences but has faced criticisms for repetitiveness and inaccurate genre classifications.
In addition to genre options, the Discover Weekly playlist will have a new look with updated cover art, enhancing the user experience.
Spotify's focus on hyper-personalization is evident through features like AI-powered tools and improved playlist recommendations, indicating a move towards addressing user dissatisfaction and maintaining personalized music experiences.