Spotify has revolutionized the music industry with its streaming-based model, leveraging AI and algorithms to personalize the listener experience.
It has become a vital platform for independent artists to reach new audiences, paying out billions to them, and gaining investor confidence.
Spotify's advertising options, like Discovery Mode, have raised concerns about transparency and whether recommendations are influenced by financial incentives.
The platform's algorithm and corporate relationships have sparked speculation about major-label influence, prompting calls for more transparency in recommendation algorithms.