<ul><li>Netflix, known as an OTT platform, has recently ventured into gaming. This move was prompted by a decline in subscriber numbers and the problem of password sharing.</li><li>To tackle the declining retention of subscribers, Netflix cracked down on password sharing, introducing higher-priced subscription plans that allowed paid password sharing and a cheaper ad-supported tier.</li><li>To increase viewer engagement, Netflix heavily invested in gaming and launched over 70+ mobile games, including popular titles like Stranger Things and Squid Game.</li><li>These efforts have resulted in a rebound in Netflix's U.S. and Canada subscriber numbers, driving strong revenue growth. This expansion into gaming suggests Netflix is evolving into a holistic entertainment business.</li></ul>

Squid Games : A Netflix Redemption story

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