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Starbucks is Testing Protein Cold Foam on the Menu

  • Starbucks is testing a protein cold foam option to add 15 grams of protein to any beverage.
  • The protein cold foam includes unsweetened protein powder and is available in various flavors.
  • A trial sample included a banana protein cold foam in a sugar-free vanilla latte.
  • Customers can add the protein cold foam to any beverage.
  • Starbucks is following the trend of incorporating protein into beverages after a move by Dutch Bros Coffee.
  • CEO Brian Niccol noted the convenience for customers who currently add protein powder to their drinks themselves.
  • Starbucks plans to test the protein cold foam at five U.S. locations before a potential nationwide rollout.

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