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Starbucks revives café culture with fresh focus on seating and staff growth

  • Starbucks is prioritizing store managers as part of its turnaround plan, focusing on cafe seating and internal growth.
  • The company is reintroducing cafe seating to restore the 'third place' atmosphere, emphasizing community and comfort.
  • At a recent leadership event, the emphasis was on reviving the cafe culture to encourage customer interaction and longer visits.
  • Starbucks aims to create thousands of new leadership positions in the US, with a focus on promoting internal talent.
  • Plans include increasing the percentage of leadership roles filled by existing partners from 60% to 90%.
  • To support store leadership, most North American stores will have a full-time assistant manager starting next year.
  • Changes are driven by concerns about staff burnout and limited labor allocation.
  • Starbucks is empowering store managers with more autonomy in staffing decisions and involving them in product testing.
  • The company is not just focusing on customer satisfaction but also partner engagement to enhance its brand experience.

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