<ul><li>Many indie devs and startups make the mistake of copying their VC-funded competitors feature by feature, which leads to burnout.</li><li>Instead of copying features, focus on fixing what sucks about existing products to differentiate yourself.</li><li>The key is to offer relief from common pain points like bad support, terrible pricing, and complexity.</li><li>Winning in a crowded market involves identifying what users dislike about market leaders and excelling in those areas.</li></ul>

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