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Economic Times
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Startup debate: Food apps meet today's needs, deep-tech will define future, says marketing guru
- India needs to focus on deep-tech industries like AI, EVs, clean energy, robotics, and semiconductors for long-term success, according to marketing guru Rajendra Srivastava.
- Deep-tech ventures require sustained investment and patience due to longer gestation periods and technical risks.
- Historically, Indian investors have prioritized quick returns over long-term deep-tech investments.
- India lacks the policy consistency and funding support for deep-tech innovation compared to countries like China.
- The Indian government has recently introduced a National Deep Tech Startup Policy to support deep-tech firms, but more initiatives are needed.
- Commerce Minister Piyush Goyal's criticism of India's focus on consumer startups has sparked a debate on the need to shift towards more complex technological advancements.
- Rajendra Srivastava emphasizes the importance of balancing consumer apps with deep-tech innovation for India's technological and economic growth.
- To become a technological and economic superpower, India must invest in sectors like AI, clean energy, space, and advanced manufacturing.
- A strategic shift towards deep-tech industries is crucial for India's future success in the evolving global technology landscape.
- Collaboration between government, industry, and academia is necessary to propel India towards building the next-generation technological giants.
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