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Startup legend and Magicpin co-founder Brij Bhushan on his entrepreneurial journey
- Brij Bhushan, the former COO and Co-founder of Magicpin, shares his entrepreneurial journey in a podcast.
- Brij emphasises the importance of maintaining financial prudence even in high-growth periods.
- Magicpin pivoted through COVID-19 and adapted to a delivery model that helped local Kirana stores bring essential goods to consumers' homes.
- When choosing a market to enter, Brij prioritised a sector with scale and demand which allowed them flexibility to make adjustments as needed.
- Brij shared an insightful observation on the enduring value of offline commerce and how shopping isn't just about transactions—it's about connection, a form of social therapy.
- Brij's leadership style evolved over time; he learned the importance of balancing ambition with empathy, a transformation he credits to feedback from his team and guidance from a leadership coach.
- As a founder, it's easy to become tunnel-visioned, especially under pressure and every pushback felt like it was getting in my way. Over time, I realised that building a company isn't about rolling over people; it's about working with them.
- Brij reminds founders that there's no single blueprint for building a successful company.
- Each step of Magicpin's journey has been shaped by its commitment to the needs of local retailers and consumers.
- Brij's journey highlights that while strategies may vary, the principles of resilience, adaptability, and customer focus are universal in building a lasting business.
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