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Startup Mahakumbh Can Catalyse India’s Health Innovation Boom: The Good Bug’s Keshav Biyani
- The Indian kitchen has evolved with a focus on health, diet, and fitness due to increased awareness about the impact of food on the body.
- Despite increased awareness, seven out of 10 urban Indians still struggle with digestive issues, mainly due to processed and fast foods.
- With rising per capita income and a significant spending on foods, health and wellness solutions are becoming essential in India.
- The Good Bug, part of Startup Mahakumbh, is geared towards addressing the health challenges faced by India's population.
- The event aims to showcase innovations targeting India's growing health and wellness market.
- The Good Bug's strategy involves close engagement with consumers, focusing on credibility and community-driven education in the probiotic market.
- The brand emphasizes scientific validation by investing in R&D, clinical trials, and a strong scientific advisory board.
- Events like Startup Mahakumbh bridge the gap between scientific research and innovation for Indian startups, fostering collaborations and partnerships.
- The Good Bug maintains its edge through personalization, accessibility, and innovation in addressing gut health challenges specific to the Indian population.
- Regulatory clarity around clinical trials and truthful, evidence-based information is critical for functional wellness brands in India to build consumer trust.
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