<ul><li>AI commerce startup New Generation has raised $4.5 million in seed funding to create digital storefronts for brands to adapt to AI-powered shopping.</li><li>Co-founded by Harvard Business School alumni, New Gen aims to cater to both human customers and AI agents in commerce.</li><li>With a focus on conversational AI-driven commerce, New Gen's platform transforms product catalogs into AI-readable data and provides visual answers for human shoppers.</li><li>In another news, AI startup Freshflow has raised $7.3 million to expand its AI-powered platform that optimizes ordering of fresh produce for supermarkets to reduce waste and boost sales.</li></ul>

Startup New Generation Builds Agent-Friendly Storefronts for Brands

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