A naukri.com initiative
Medium
1M
95
Startup of the Month - InVideo AI
- InVideo AI is a cloud-based video editing platform that utilizes AI and text-to-video conversion in more than 50 languages to help users create high-quality videos quickly and easily.
- InVideo is well-positioned in the video editing software market, which is expected to grow from $3.09 billion in 2023 to $5.13 billion by 2032 with a CAGR of 5.8%. The AI video editing software segment is projected to grow at a CAGR of 6.3%, and InVideo is poised to benefit from this growth by serving users across SMBs, marketing agencies, corporate clients, and e-commerce.
- InVideo is a freemium video editing platform, with subscription-based monthly and annual plans that allow users to gain access to a vast library of customizable video templates for various industries, ranging from $20/month to $48/month. The free tier attracts users who are then converted to paid subscriptions.
- The company has raised over $52.5 million in 7 rounds of funding from 14 investors, with a daily sign-up rate of 60,000 and a customer base of 25 million users in 190 countries. It is eyeing a valuation between $180 million and $200 million.
- InVideo’s strong financial performance with a footfall of 60k daily sign-ups, 4x users growth, and revenue of $30M(run rate) validates the Product Market Fit. The company is gaining popularity among content creators and has a significant advantage over its competitors, particularly Adobe and Canva.
- InVideo’s cofounders have extensive experience in founding startups, and their approach to product-led sales is grounded in deep insights about their domain. CTO, Anshul Khandelwal, is the key driving force behind the quality of AI-generated video content on the platform, and the company spends a significant amount on R&D in generative AI and video production space.
- While the company had plateaued in revenue in 2021-2022, it has taken mitigation strategies to address this. The CTO’s team is selective with their talent hires and keeps working on product-led sales and revising Go-to-Market strategies.
- DeepTech VC firms looking to invest in innovative founders who bring deep insights about their domain, InVideo, with its focus on blending DeepTech domains like Generative AI and Foundational models, aligns with these investment theses.
- Given its growing customer base and ARR of $30M, InVideo has significant potential to become a unicorn, with major leaders likely eyeing its acquisition. With a focus on the booming creator economy, investing in InVideo places DeepTech VC firms at the forefront of the video editing market's exponential growth potential.
- Overall, InVideo's leadership in AI-powered video creation makes it an attractive investment opportunity for DeepTech VC firms, with its innovative approach and extensive market presence.
Read Full Article
5 Likes
For uninterrupted reading, download the app