Disney Star, the Indian arm of Walt Disney Company, is launching its metaverse platform, "Starverse," after successful testing.
The launch is timed with the start of the Indian Premier League 2023 season and aims to enhance the digital experience for sports fans.
Starverse will provide real-time user interaction in an always-on virtual environment, which is a key differentiation from other metaverse initiatives in India.
Disney Star is working with multiple agencies on the development of the platform, with focus on the tech backend, 3D models and environments, and gamification of the user experience.