Steak ‘n Shake executive shared new data and insights from the company's move to accept Bitcoin payments globally via the Lightning Network at the Bitcoin 2025 Conference.
Steak ‘n Shake reported that Bitcoin transactions are outperforming expectations, with 1 out of every 500 bitcoin transactions happening at their locations on the day of the launch.
The company is saving 50% in processing fees by accepting Bitcoin payments, emphasizing its speed compared to credit cards.
Steak ‘n Shake views Bitcoin integration as a serious payment upgrade and not a marketing gimmick, resulting in a shift in customer behavior and plans to invest in more technical talent for future innovations.