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Steal these brilliant design tactics
- In this article, Felix explores some design tactics used by various popular products and tools.
- Notion stands out in using social proof as an integral part of the user experience, showcasing user testimonials and ratings from trusted platforms, enhancing its credibility.
- Felix appreciates how Figma values the user by assisting with renewal reminders and share transparent renewal dates and creates loss aversion, reminding users of premium features, further encouraging them to renew.
- Blinkist’s free trial design has proven to be successful, in providing more transparency, reducing the friction of canceling and improving user confidence in starting the trial by emphasizing ease and clarity. This change saw 23% more trial signups and an increase in push notification opt-ins.
- Airbnb wins the email category because of their referral email, encouraging users to reach out to friends to sign up with the company. The simple, well-designed email creates a sense of urgency.
- Felix further explores the importance of an exit survey, alternatives to cancellation, reinforcement of value, and an obvious timeline to create confidence, emphasizing transparency, and honesty as essential qualities in any design initiative to increase conversion.
- The article is concluded by Felix encouraging readers to share their personal favorites of design tactics used by popular products and tools.
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