Steam's Next Fests have shown significant growth in the number of game demos over the years, with the June 2025 event featuring a record-breaking 1994 demos.
There is some discrepancy in the exact demo count as some games drop out late or do not submit valid demos.
The trend indicates a continuous increase in the number of demos from 2019 to the latest edition, with October 2024 featuring over 3,000 demos.
Top-performing games at the June 2025 Next Fest gained significant wishlist numbers, with ARPG Vindictus: Defying Fate obtaining 151,605 wishlists, among others.
Many games saw substantial wishlist growth proportions relative to their pre-fest totals, with standout performers like Mr. Billion: Idle Rich Tycoon and TerraTech Legion.
Comparing Next Fests to 'Not-E3' showcases, the wishlist increases are slightly behind, but some games like Vindictus: Defying Fate would rank in the top 10 for wishlist bumps.
Data from previous Next Fests indicates that while top demos benefit slightly more, there is greater interest in games further down the rankings due to the increasing competition.
The growth of Next Fests has changed the landscape for game developers using them to showcase their work, with the need to constantly evolve to stand out in the crowded field.