<ul data-eligibleForWebStory="false">Despite being one of the most-played games on Steam, a Bongo Cat clicker game is reportedly losing money for its developers, Irox Games.The true value of the game lies in promoting another game by the same developers, helping it gain visibility on Steam pre-release popularity charts.About 50% of the Bongo Cat's player base consists of bots farming and selling in-game items for real money on Steam's community market.The developers are using Bongo Cat as an advertisement platform for their upcoming game, Oku, distributing cosmetics to viewers of Oku's trailer.