Stellantis is utilizing AI technology to create a new ad in an attempt to recreate the magic of their 2011 'Imported from Detroit' commercial.
The new ad, named 'America Made Us', is tied to America250 celebration and features a voiceover reminiscent of the original voice artist, Kevin Yon, who passed away a few years ago.
Using AI technology and past recordings of Yon's voice with family permission, a new voiceover in his style has been generated for the ad.
Although the ad is well-received, some critics feel that the AI-generated voiceover lacks the same depth and gravitas as the original, sparking debates about the use of AI in advertising.