<ul><li>Steve Ballmer revealed that his 'Developers!' chant in the early 2000s was a strategic 'call to action' for Microsoft.</li><li>Ballmer was frustrated with Microsoft's internal focus on being just a platform company and wanted to emphasize the importance of engaging external developers.</li><li>The chant was intended to convey the message that Microsoft needed third-party developers to thrive amidst competition from IBM and Linux.</li><li>Ballmer's energetic and unfiltered public personality, including his chants and behavior at Microsoft events, set him apart from more conventional business leaders.</li></ul>

Steve Ballmer explains his viral, sweaty 'Developers!' chant from the early 2000s

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