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Stop! Before you add another feature, ask this one question.

  • Shifting into a Value Builder mindset involves asking why the product is being built, leading to a shared understanding of value across the organization.
  • Implementing the Value Builder mindset helped a company focus on solving real customer pain points and aligning on measurable business impacts.
  • Through hard discussions and prioritization, the organization defined value in decisions and actions, improving focus and clarity.
  • The Value Builder approach required teams to explain the customer pain they were addressing, the expected business impact, and the importance of each initiative.
  • Regular cross-functional Value Reviews were conducted to ensure alignment on value definitions and objectives across product, engineering, marketing, and sales.
  • A structured system, including a 4-Point Initiative Checklist and a 2x2 Matrix, was established to evaluate initiatives based on customer pain, business impact, confidence level, and risks.
  • This mindset shift led to improved decision-making, ownership, accountability, and autonomy within the teams, resulting in more meaningful outcomes.
  • Prioritizing value over features not only enhanced product development but also fostered partnerships with customers and increased retention and expansion.
  • By institutionalizing the Value Builder mindset through rituals, systems, and expectations, the company achieved intentional growth and reduced wastage of time and energy.
  • The focus on creating value rather than just increasing velocity led to a more intentional, impactful, and sustainable approach to product development.
  • In conclusion, emphasizing value as the combination of customer pain and business gain, backed by evidence, facilitates scalable and purposeful growth.

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