<ul><li>Building features 'for exposure' without a coherent hypothesis for user outcomes and business impact is a waste rather than value.</li><li>Value is subjective, and working 'for exposure' often means working for free without tangible benefits.</li><li>Product teams that work on features 'for exposure' are essentially converting resources into waste at 100% efficiency.</li><li>The Build-Measure-Learn approach can lead to waste if features are shipped without considering the impact and value they bring.</li></ul>

Stop building features “for exposure”

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