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Stop Ideating. Start Listening: A Product Manager’s Guide to the Support & Post-Launch Phase

  • Product management after launch requires a shift towards data-driven decision-making and prioritizing user feedback over personal opinions.
  • Key steps include conducting regular user interviews, analyzing insights, and focusing on user behavior such as drop-offs, feature neglect, and breakpoints.
  • It is essential to rely on baseline data to guide post-launch product management decisions, emphasizing understanding before making changes.
  • The focus should be on solving specific behavioral pain points and making the product simpler and clearer with each iteration.

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