<ul><li>In 1990, the author was hustling on the street selling plush animals and brochures to help abandoned pets for a non-profit.</li><li>A chance encounter with an older woman taught the author an important sales lesson - it's not about pushing, but about serving.</li><li>Sales is about convincing and influencing others in various aspects of life, not just selling products.</li><li>The author emphasizes the importance of relationships and connecting with people when it comes to sales.</li></ul>

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