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Medium
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Stop Wasting Design Time…
- Psychologists call the peak-end rule, where endings have a significant impact on how people perceive products.
- Users remember peak moments and endings more than individual interactions.
- Examples like TurboTax, Airbnb, and Peloton show how nailing the endings can enhance user experience and memory.
- Creating meaningful peak moments and endings in products is crucial for building lasting memories and user loyalty.
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