<ul data-eligibleForWebStory="true"><li>Short, binge-worthy dramas of 1-2 minutes, inspired by Chinese micro-dramas, are gaining popularity in India.</li><li>VCs are investing in platforms like Flick TV, Eloelo, and Kuku FM to cater to this new trend.</li><li>Amazon, ShareChat, and Zee Entertainment are also entering the micro-drama space to meet the demand.</li><li>Professionally produced micro-dramas offer higher production quality than user-generated content platforms.</li><li>Companies like Flick TV and ShareChat are exploring subscription-based and ad-supported revenue models for micro-dramas.</li><li>AI is playing a significant role in content creation for micro-dramas, reducing production costs by 75%.</li><li>Challenges include monetizing the format in a market like India with low average revenue per user.</li><li>The sustainability and scalability of micro-dramas as a business model are yet to be fully seen.</li><li>Pratilipi is holding off on entering the micro-drama space until the market matures and hype settles.</li></ul>

Streaming now: Startups, VCs chase India’s micro drama content play

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